Joy Edwards is the visionary behind iWIN, a design and consulting brand born out of passion, family, and faith. Through custom apparel, digital journals, and personal coaching, Joy inspires others to create lives filled with purpose. In 2024, she earned a “Standing in the Gap” award from the City of St. Louis and continued to grow her impact through community affirmation classes. Joy’s measurement of success is simple yet profound—she counts smiles, knowing each one reflects the deeper impact of her work.